CONSUMER SCIENCE
Consumer Science is a scientific discipline consisting of a set of validated theories and methodologies through which it is possible to focus attention on the behavior of the consumer and on the perceptions that generated in relation to the intrinsic and extrinsic characteristics of the product with different objectives:
- Identify consumer preferences,
- Analysis of the gap between real and expected expectations,
- Analysis of factors useful to minimize market risks, depending on product, packaging or price,
- Analysis of potential market insights that anticipate consumers’ desire.
Does your product meet the consumer’s taste?
Question
It is the consumer’s need what determines the success of a product. For this reason, the Italian Center of Sensory Analysis stands as a reference for those who intend to attack the market with the right knowledge, to save investment and get a winning product. Dynamic thinking and advanced testing of food and non-food products allow CIAS to be at the forefront and effectively support its customers’ decisions. To entrust yourself to CIAS means learning to make strategic choices and to have the ability to test products on central location scattered across the territory National and international.
Question
It is the consumer’s need what determines the success of a product. For this reason, the Italian Center of Sensory Analysis stands as a reference for those who intend to attack the market with the right knowledge, to save investment and get a winning product. Dynamic thinking and advanced testing of food and non-food products allow CIAS to be at the forefront and effectively support its customers’ decisions. To entrust yourself to CIAS means learning to make strategic choices and to have the ability to test products on central location scattered across the territory National and international.
Respect the quality expected by the consumer
Observe
Take a privileged position to observe the behaviors, habits and expectations of the consumer, in order to intercept needs and desires. The integration of methodologies of consumer science research with sensory sciences and neuromarketing tools provides a complete insight into the product’s use experience.
Trust us. Do not take risks!
Foresee
The Italian Center of Sensory Analysis is the operational partner that will allow you to measure with the market, intercepting its demand and the variables that influence its performance, thus minimizing exposure to market risks arising from it. Analyze the influence of packaging, product and price on the actual spending availability of consumer with surveys such as focus groups, conjoint analysis and experimental auctions.
Foresee
The Italian Center of Sensory Analysis is the operational partner that will allow you to measure with the market, intercepting its demand and the variables that influence its performance, thus minimizing exposure to market risks arising from it. Analyze the influence of packaging, product and price on the actual spending availability of consumer with surveys such as focus groups, conjoint analysis and experimental auctions.
Get out of the charts. Make yourself desirable!
Differentiate
What does your customer think of your brand? Is your product recognizable? Ask the CIAS consultants. Always ready to respond to your needs, they will create an experimental design capable of highlighting the common thought that a brand, a packaging, but also a product or service arouses in the consumer. In this way, you can immediately move forward to acquire a greater market competitiveness and improve consumer perception by making your product desirable.
Find the willingness to pay
Get the right price
In order to evaluate the market value attributable to an asset, it is necessary to start from the forecast of the value investing of consumer’s target. There are more or less effective methods that a company can adopt to determine a priori the price attributable to a good. Reducing production costs can be an attractive alternative, but not always the best one. If you are not sure you are really adopting the approach closest to your business and your target, we have a tip for you. Trust in your CIAS consultant, who carefully studying your market position, mission and vision will advise you on the best way to take.
Get the right price
In order to evaluate the market value attributable to an asset, it is necessary to start from the forecast of the value investing of consumer’s target. There are more or less effective methods that a company can adopt to determine a priori the price attributable to a good. Reducing production costs can be an attractive alternative, but not always the best one. If you are not sure you are really adopting the approach closest to your business and your target, we have a tip for you. Trust in your CIAS consultant, who carefully studying your market position, mission and vision will advise you on the best way to take.
