Our passion is your success
Welcome to your product and
consumer search agency, find out how we use our technologies to
create entrepreneurial success
WHO ARE WE?
The Italian Center of Sensory Analysis is a service company born in Matelica in 2002, ever since engaged in research in sensory analysis and consumer science.
The philosophy of innovation and quality of information that distinguishes us has led our Company to emerge in the field of neuroscience in order to provide more complete and reliable surveys and reports.
Counting on relationship with major partnerships at national and international level and on a continuous confrontation with state-of-the-art research Centers, it offers to its customers the most innovative technologies and methodologies to provide accurate information on consumers and their products. To know what consumers perceive and “feel” is the first and essential step to guarantee effective business feedback.
Therefore, we propose a unique method for objectively measuring the sensory information, attention, emotions and cognitive loads aroused in consumers in response to the more intrinsic stimuli.
Knowing the consumer means to understand and improve oneself
Analyze the interaction between the objective characteristics and consumer perceptions of food and non-food products
Develop or modify the product according to the needs of the consumer
Capture customer attention through the right dose and positioning of visual stimuli
Create the best use experience by wisely measuring the sensory stimuli that the product gives to the consumer
Discover the importance of emotions, using state-of-the-art instruments for brainwave measurement
Participate in numerous upgrading courses or create one tailor made for your needs or your business
LA THE COMPANY MISSION
The integration of Consumer surveys into the study of the sensory characteristics of the tested product and the use of neuromarketing tools make research more reliable and allow results able to identify which sensory characteristic better modulates consumer’s preference and choices and how the unconscious acts on buying behavior.
CIAS innovation is the integration of research methods in order to obtain comprehensible, reliable and effective results.
OUR COLLABORATIONS
Our strength, our panels of tasters and consumers
Discover our potentiality through works done by us
EMOTIONS AND COGNITIVE FUNCTIONS IN THE STUDY OF WINE CONSUMERS PROSPECTS
EMOTIONS AND COGNITIVE FUNCTIONS IN THE STUDY OF WINE CONSUMERS PROSPECTS
TARGET
Evaluation for exploration purposes of the potential offered by the joint use of consumer science and neuropsychology tools, for the integration and optimization of marketing tools available to the wine sector.
THE METHOD
• 4 samples of white wine (3 of which are denominations of origin (DO) from the MARCHE Region, one is non-regional)
• 8 wine lovers residing in the Marche Region
• 3 evaluation steps (expectation test)
• EEG for data retrieval
CONCLUSIONS
Although only exploratory, and with a small number of observed subjects, this survey shows some of the potential offered by the integration of methods used in consumer science with neuropsychological techniques and instruments.
Through the EEG, it was possible to investigate the cognitive and conscious aspects and, above all, to evaluate the emotional and unconscious aspects associated with wine consumption, but also to intercept the strengths and weaknesses of the brand and product, much more difficult to intercept with the Traditional tools.
